Post by akabborakabbor on Feb 28, 2024 6:47:56 GMT
Facebook sponsorships are not the only way to create successful advertising campaigns: despite the reduction in space granted to companies on the most popular social network in the world, there are rules and best practices that can help us. We have already understood that we should not be excessively surprised, the entire digital world is moving in this direction, and every tool is adapting and adapting to this orientation. We know that social media was once used mainly to raise brand awareness, and we also know that now the cards have changed. Facebook sponsorships are a very valid tool for obtaining fresh and receptive leads, but we are moving too fast. Your Facebook page cannot invent a 'contact grinder' out of thin air, especially in light of the new algorithm. As desired by its CEO and creator, most of the space and importance will be given to the news of relatives and friends, diverting attention on what they share and removing visibility from what is shared instead by brands and companies .
It will be necessary to work on the contents, have an editorial line, all with a view to increasing the organic reach of the page in a coordinated and coherent way with the remaining tools used in your corporate communication plan. Bad news? It's not for sure! Let's analyze the matter from a different point of view: if the activity and presence of people were decreasing within this platform, the decision made by Zuckerberg aims to propose improvements that could save the fate of the Social Network, allowing brands themselves to continue to exploit it to their advantage. Despite the changes Chinese Student Phone Number List we have talked about so far, Facebook remains a platform thanks to which it is possible to build successful advertising campaigns: you just need to know how to evolve with it. Let's see what the best practices and posts that Facebook will favor are. Facebook Live Successful advertising campaigns: Facebook live Facebook wants to return to 'friend niches', a real obstacle for lead generation. To 'dismantle' this new barrier, two tools come in handy: videos and live broadcasts which, among the advantages such as the feeling of uniqueness and unrepeatability of the event, are favored by the new algorithm.
Especially if it is a personalized video, created following certain standards . Talk about the present If something important happens in the world and it can be declined and included in your editorial line, why not do it? The audience will reward you because you will talk to them in the same language about something they are experiencing at that moment. Put your face to it! Facebook will return to focusing on relationships between people, the time has come for companies to become human. Talk about your daily life, show the faces of those who work there, only in this way can you be perceived as friends and be able to enter the 'niche'. Don't be self-congratulatory Telling only about yourself is never a good choice. Zuckemberg's goal is to make browsing an increasingly better experience, needless to say that advertising, most of the time, cannot be classified within this category. Talk about experiences, not products.
It will be necessary to work on the contents, have an editorial line, all with a view to increasing the organic reach of the page in a coordinated and coherent way with the remaining tools used in your corporate communication plan. Bad news? It's not for sure! Let's analyze the matter from a different point of view: if the activity and presence of people were decreasing within this platform, the decision made by Zuckerberg aims to propose improvements that could save the fate of the Social Network, allowing brands themselves to continue to exploit it to their advantage. Despite the changes Chinese Student Phone Number List we have talked about so far, Facebook remains a platform thanks to which it is possible to build successful advertising campaigns: you just need to know how to evolve with it. Let's see what the best practices and posts that Facebook will favor are. Facebook Live Successful advertising campaigns: Facebook live Facebook wants to return to 'friend niches', a real obstacle for lead generation. To 'dismantle' this new barrier, two tools come in handy: videos and live broadcasts which, among the advantages such as the feeling of uniqueness and unrepeatability of the event, are favored by the new algorithm.
Especially if it is a personalized video, created following certain standards . Talk about the present If something important happens in the world and it can be declined and included in your editorial line, why not do it? The audience will reward you because you will talk to them in the same language about something they are experiencing at that moment. Put your face to it! Facebook will return to focusing on relationships between people, the time has come for companies to become human. Talk about your daily life, show the faces of those who work there, only in this way can you be perceived as friends and be able to enter the 'niche'. Don't be self-congratulatory Telling only about yourself is never a good choice. Zuckemberg's goal is to make browsing an increasingly better experience, needless to say that advertising, most of the time, cannot be classified within this category. Talk about experiences, not products.