How to advertise on the internet: the main types

The main types of internet advertising are those on Google and social networks. In the latter case the conditions vary depending on the type of social media used. Let's go into more detail. Online advertising via Google Google Ads (formerly AdWords) is a solution designed by the search engine to advertise online in the most appropriate way, i.e. by searching for keywords , commonly known as keywords. It is a tool that allows you to carry out your advertising work in the best possible way. The so-called long-tail keywords are preferable , which we often use on our projects in our web agency . This is a complex and detailed work of keyword analysis for which it is essential to have specific expertise, capable of producing results in the short term. On Google the price of the keywords relating to your advert varies depending on their value in terms of competitiveness as well as the position of the advert in the SERPs. The most common payment method is CPC. The quality of the ad is calculated by Google through qualitative indicators: this element will influence the CTR, or the Click-Through Rate, the percentage of clicks actually obtained. As regards graphic or video ads, it is also possible to publish them on sites that have a partnership with Google within the Google AdSense circuit , a program that allows the publication of a contextual advertising banner. Banners can be both static and dynamic. Web advertising campaigns (with Google) With Google it is also possible to carry out more targeted advertising campaigns on the web, namely: Affiliate marketing . It allows you to publish advertisements such as banners, videos, pop ups, etc. etc. on spaces sold by sites or web portals called publishers.

The cost is usually calculated with the CPA model. The process is managed through a web agency that acts as an intermediary. Retargeting/Remarketing. The purpose of the online advertising campaign is to build user loyalty. The ads are aimed only at customers who have previously registered interest and who have already taken actions towards the advertiser. A system that allows you to recover conversions completed on the site by users who for one reason or another did not complete an action. Also in this case the cost is managed through an intermediary. Advertising on the Denmark Telegram Number Data Internet: Social Networks Social media is undoubtedly a central factor when advertising online, especially for SMEs. The most used ones are: Facebook Ads . It is currently the most widespread network in the world. It allows you to create both free posts, essential for empathetic communication with your target audience, and customized sponsored campaigns. The tools are posts, photos, videos, photo carousels and advertisements. Instagram Ads. One of the most widespread social networks, especially in some sectors and within the younger segment. The Instagram Ads platform allows you to create advertising content through posts, videos and carousels, just like on FB. Linkedin Ads. The social network of the world of work allows you to sponsor company posts.



Less widespread than the previous ones, it nevertheless has an important advantage: that of an audience concentrated among companies, entrepreneurs and professionals, with a decidedly high attention span. The conversion rate is significantly higher than that of FB and IG. Pinterest . It represents an important showcase for various companies and also for influencers. How IG communicates in an important way through images. It should absolutely not be underestimated. YouTube . The king of social media when it comes to Video Advertising. Owned by Google, it is the most visited portal in the world (after Google) and is also widely used via apps. The added value is the direct connection it presents with Google. The formats of the advertisements are different depending on the length of the video and the contents are created in a targeted manner with respect to the target audience. The payment system is CPV.