Post by account_disabled on Mar 13, 2024 3:23:14 GMT
Inbound Marketing , a term coined by Brian Halligan , describes a method of promoting companies and products through blogs, newsletters, social media and using all forms through which content serves to attract customers. Unlike cold calls , banner ads and sponsored posts, with this technique, you gain users' attention, make your company easy to find, and attract new potential customers to your website, where they will find information and problem resolutions rather than offers and promotions. This technique increases the consideration of the potential interested buyer, who will gain respect for the person or company who gave him the information that is precious to him. It will generate an excellent reputation, useful for promoting sales.
Guy Kawasaki famously said “If you have more money than brains, you should focus India Mobile Number Data on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing” . Things you probably already know. The rules of the game change Facebook, the main social network, enters right into Inbound Marketing operations to drag users towards the blog/site. Facebook is also the social network that experiments the most with how to retain and entertain users and is the platform on which the algorithmic innovations that lead to competing social networks are copied the most (see LinkedIn and Google Plus itself ). The recent and diabolical innovations of Mark Zuckerberg 's creature have introduced the " dwell time " , already known in the SEO field by the name " time spent on the site ".
It is used as a solid metric to form SERPs (search engine results) but also in the context of organic visibility on social networks. (if you want to read: “ Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate ”) The harmful effects on Inbound Marketing If it is true that the time spent on a single Facebook post will determine its organic visibility in the home page news feed , our strategy of posting a link and a brief description of the site needs to be totally rethought. From this moment on, it will be significant for our visibility to activate the user directly on the post, involving them in the discussion and finally making an in-depth link available (at this point much weaker). Sorry, the algorithmic non-visibility.
Guy Kawasaki famously said “If you have more money than brains, you should focus India Mobile Number Data on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing” . Things you probably already know. The rules of the game change Facebook, the main social network, enters right into Inbound Marketing operations to drag users towards the blog/site. Facebook is also the social network that experiments the most with how to retain and entertain users and is the platform on which the algorithmic innovations that lead to competing social networks are copied the most (see LinkedIn and Google Plus itself ). The recent and diabolical innovations of Mark Zuckerberg 's creature have introduced the " dwell time " , already known in the SEO field by the name " time spent on the site ".
It is used as a solid metric to form SERPs (search engine results) but also in the context of organic visibility on social networks. (if you want to read: “ Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate ”) The harmful effects on Inbound Marketing If it is true that the time spent on a single Facebook post will determine its organic visibility in the home page news feed , our strategy of posting a link and a brief description of the site needs to be totally rethought. From this moment on, it will be significant for our visibility to activate the user directly on the post, involving them in the discussion and finally making an in-depth link available (at this point much weaker). Sorry, the algorithmic non-visibility.