Post by account_disabled on Jan 23, 2024 9:03:32 GMT
They write a lot about Google Analytics 4 in RuNet. But we were interested in how Western experts compare it with the previous version. Vera Novikova, a marketer at the First Cambridge Educational Center and Grade Education Center, helped us answer this question . She analyzed a foreign comparison article and adapted it into a review for our blog readers. Reading time: 18 minutes Data model Data Streams Google Analytics Code IP Address Anonymization Cookies Default Metrics Event Tracking Engagement tracking Sampling Limit on historical data E-commerce module Session and user analytics Special indicators Special parameters Representation View Filters Regular Expressions Standard reports Custom reports Funnels Intersection of segments User paths User statistics BigQuery integration Other integrations Summary Data model The biggest difference is that Google is moving away from a measurement model that primarily focuses on sessions and page views.
In Google Fax Lists Analytics App + Web, the situation has changed dramatically - now there is a greater focus on users and events. Every interaction, including page views, is classified as an event. You can add 25 custom parameters to each event, but be aware of the limitations, which I'll cover later. For example, for an event in a game - level up (level_up), you can add parameters: level number, character name (level_number, character_name), etc. And for content (content_view) - article ID (article_id), article title (article_title) , author name (author_name), author ID (author_id), etc. Data Streams In Universal Analytics, you need to create separate resources for websites, iOS and Android applications.
Of course, you can create summary ones, but only if you use Google Analytics 360. This is far from ideal and is only suitable for large companies with an impressive budget. In Google Analytics App + Web, you can set up multiple data streams and view aggregated reports: Differences between Google Analytics 4 App + Web and Universal Analytics - Data Streams, google analytics ga Keep in mind that you can only add data streams for “Apps” and “Apps and Web” resources. Standard “Web” resources have views instead of data streams, and a default view is created automatically when this “legacy” resource is created. At the time of writing, it was possible to create up to 50 data streams for each resource.
In Google Fax Lists Analytics App + Web, the situation has changed dramatically - now there is a greater focus on users and events. Every interaction, including page views, is classified as an event. You can add 25 custom parameters to each event, but be aware of the limitations, which I'll cover later. For example, for an event in a game - level up (level_up), you can add parameters: level number, character name (level_number, character_name), etc. And for content (content_view) - article ID (article_id), article title (article_title) , author name (author_name), author ID (author_id), etc. Data Streams In Universal Analytics, you need to create separate resources for websites, iOS and Android applications.
Of course, you can create summary ones, but only if you use Google Analytics 360. This is far from ideal and is only suitable for large companies with an impressive budget. In Google Analytics App + Web, you can set up multiple data streams and view aggregated reports: Differences between Google Analytics 4 App + Web and Universal Analytics - Data Streams, google analytics ga Keep in mind that you can only add data streams for “Apps” and “Apps and Web” resources. Standard “Web” resources have views instead of data streams, and a default view is created automatically when this “legacy” resource is created. At the time of writing, it was possible to create up to 50 data streams for each resource.